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Your UX Strategy Toolkit

The UX Experience Gateway!

Welcome to Viable Factory's UX Strategy Toolkit. Our comprehensive toolkit has been meticulously designed to streamline your product improvement process!

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UX Bundle Toolkit:
What is Included

  • Include a single-page UX Audit PDF
  • 40+ UX Tips,Hints to follow Notion File
  • Figma File with Comments & Optimization Hacks
  • 75+ UX Best Practices to follow sheet
  • 10+ UnicornDesign System ready to Use
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Our UX Toolkit is divided into four key modules

  • Heuristic Usability Evaluation
  • User Experience
  • Accessibility
  • Analyze Data


Years of experience


Customer worldwide


Project completed

Module 1 - Performing an Effective Heuristic Usability Evaluation

The number one stop of every UX audit is conducting a thorough heuristic evaluation. This evaluation involves assessing your digital product against Jakob Nielsen's 10 general principles for interaction design, which are known as "heuristics." These heuristics serve as guidelines based on established best practices and help identify potential usability issues that may hinder the performance of your product. Here are some examples of such issues:

Inconsistent labeling: Users may encounter confusion if labels on menu items or buttons are inconsistent throughout the interface. For instance, using different terms or phrases to describe similar actions can lead to user frustration and difficulty in understanding the system.

Poor navigation structure: Complex or unclear navigation can impede users from easily finding the information or features they need. For instance, if important sections or pages are buried deep within the navigation hierarchy, users may struggle to locate them, leading to a frustrating user experience.

Overreliance on user knowledge: Expecting users to possess specific domain knowledge or understand complex terminology can create barriers to usability. For example, using technical jargon without providing sufficient context or explanations can alienate users who are unfamiliar with the subject matter.

Ineffective error handling: Insufficient error messages or confusing error prompts can leave users feeling helpless and unsure about how to proceed. Clear and concise error messages with actionable instructions can significantly improve the user experience and prevent frustration. By conducting a heuristic evaluation and considering these examples, you can uncover potential usability issues that might negatively impact your product's performance. Addressing these issues will help create a more intuitive and user-friendly experience for your target audience.

Module 2 - Enhance Your User Experience: Test and Refine

The next crucial step in your UX audit is to thoroughly test the user experience with real users. This is where the value of having well-defined user personas becomes evident. By recruiting participants who align with the characteristics and demographics of your ideal persona, you can gather invaluable insights and identify potential roadblocks, design flaws, and usability issues that may affect your product's performance.

To ensure a comprehensive evaluation of the user experience, various UX research tools and methods can be employed, such as conducting usability tests. By assigning participants specific tasks and observing their interactions with your product, you can gain valuable insights into what works well and what needs improvement.

By conducting user testing, you can refine your product's user experience, addressing any identified issues and enhancing its overall usability. This iterative process ensures that your product aligns with user expectations, resulting in improved user satisfaction and increased success.

Module 3 - Enhance Accessibility: Empower Every User

At the core of a remarkable digital product lies its accessibility. Evaluating and ensuring accessibility is a crucial aspect of creating a truly inclusive experience. By assessing whether your digital product adheres to established accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG), you can ensure that all users can engage with your product regardless of their abilities.

The WCAG encompasses 13 guidelines categorized under four principles: perceivable, operable, understandable, and robust. These principles guide the creation of an accessible digital environment that accommodates diverse user needs.Here's how accessibility evaluation can benefit your product:

Reach a broader audience: By embracing accessibility, you open the door to a wider user base, including individuals with disabilities who rely on accessible design to access digital products and services.

Compliance with regulations: Adhering to accessibility guidelines helps you meet international and federal regulations, ensuring that your product is inclusive and compliant with accessibility standards.

Enhance user experience: Accessible design improves the overall user experience for all users, not just those with disabilities. Clarity in design, intuitive navigation, and well-structured content benefit everyone interacting with your product.

Foster brand reputation: Prioritizing accessibility demonstrates your commitment to inclusivity and equality. By creating a welcoming and accessible digital experience, you build trust, loyalty, and a positive brand image.

Module 4- Transform Insights into Action: Unleash the Potential

The culmination of a thorough UX audit lies in analyzing your findings and translating them into actionable next steps. This pivotal phase involves extracting meaning from the data and creating a roadmap for improvement. By employing powerful techniques like affinity diagramming and prioritization matrices, you can unlock the full potential of your research and propel your digital product forward.

Affinity diagramming enables you to synthesize your data by uncovering common themes, patterns, and relationships. It involves organizing qualitative information, such as user feedback and research insights, into cohesive categories. This visual representation facilitates a comprehensive understanding of your findings, allowing you to identify critical areas for enhancement.

Once you've revealed the insights through affinity diagramming, the next step is to prioritize your actions. A prioritization matrix empowers you to evaluate the importance and feasibility of each action item. By assigning weights and scores to different criteria, you can strategically determine which issues to address first, ensuring efficient allocation of resources and effort.


Years of experience


Customer worldwide


Project completed

Meet our amazing
UX team for your business

Our team consists of experts with diverse backgrounds, each bringing a unique approach to digital design and user experience


Nikitas Georgopoulos

Senior UX Strategist

Natalia Andreadaki

Natalia Andreadaki

Product Designer


George Gkantalis

UI Designer

1000+ big brands trust us

We work hard to satisfy our clients

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- George Papadopoulos

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- George Papadopoulos

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- George Papadopoulos

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We work hard to satisfy our clients

What exactly is a UX Audit?

A UX audit or UX review is a process used to identify areas of improvement when it comes to usability, visual design, content, performance, user engagement as well as accessibility of any digital product, and provide recommendations to enhance the overall user experience.

What does this UX Audit include?

Our UX Audit includes a PDF single-page UX Audit of your page, 40+ UX tips & hints (Notion file), a Figma File with Comments & Optimization Hacks, a sheet with 75+ UX Best Practices to follow, a file with 10+ UnicornDesign System ready to Use.

Who performs the UX Audit?

Our experienced UX team, consisting of UX/UI strategists and product designers, conducts the audit. They bring a wealth of expertise in UX/UI design and product optimization.

How long does a UX Audit take?

We are committed to deliver the UX Audit in 24 hours at your inbox.

What's the difference between the free and Pro UX Audit?

The free UX Audit provides limited guidelines for performing a lightweight UX audit on most of your projects, a Figma template with suggested corrections on your page and your design score. The Pro Audit offers a high-level overview of your page's UX, including an in-depth analysis report with specific recommendations for improvement.Moreover, Pro Audit also includes 100+ best practices and guidelines, lifetime updates at your inbox and special access to our Slack group.

Can you audit a whole website?

Absolutely! We can focus our UX Audit on your website in total or partially,based on your current needs.

Who can benefit from the UX Audit?

Any business with a digital product can benefit from a UX Audit. Whether you're a startup on a seed or early or growth stage, our audit can provide valuable insights to improve your product's user experience.

Can you help us implement the corrections recommended in the UX Audit?

Yes, we offer services to help implement the recommended changes from the UX Audit. We can either implement all corrections in our side or our team can work closely with yours to ensure the improvements are executed effectively.

What kind of results can we expect from a UX Audit?

A UX Audit can lead to improved user satisfaction, increased engagement, and potentially higher conversion rates. The specific results will depend on the changes implemented based on our recommendations.

How often should we conduct a UX Audit?

The frequency of UX Audits can depend on several factors, such as the release of significant product updates or redesigns. However, we generally recommend conducting a UX Audit at least once a year to keep your product optimized and user-friendly.

What kind of data do you need for the UX Audit?

We typically require access to your product's user data, analytics, and any existing user feedback. The more data we have, the more accurate our audit will be.

What if we have multiple digital products? Can you audit all of them?

Yes, we can audit multiple digital products. Each product would be audited separately to ensure a thorough and accurate analysis.

How do you ensure the privacy of our data during the UX Audit?

We adhere to strict privacy and confidentiality standards to ensure your data is secure. We only use your data for the audit and do not share it with any third parties.

What if we don't agree with some of the recommendations from the UX Audit?

Our recommendations are based on Best UX practices and data analysis. However, we understand that each business is unique. In case we start a co-operation, we're open to discussions and can work together to find solutions that align with your business goals and user needs.

Do we need to have a UX team in place to implement the recommendations from the UX Audit?

No, it's not necessary. We can work with your existing team to implement the recommendations, or we can assist with the implementation if needed.

Can a UX Audit help us understand why users are leaving our website or app?

Yes, a UX Audit can help identify potential issues that may be causing users to leave your website or app. We look at user behavior, engagement, and feedback to understand the possible reasons.

How can we measure the success of the changes implemented after the UX Audit?

Success can be measured through various metrics such as user engagement, conversion rates, user satisfaction scores, and more. We can help you set up the appropriate tracking to measure the impact of the changes.

Get your 24Hour
Single-Page UX Audit

We will analyse in depth your product,extract insights & improve user experience by focusing on your Product-Led Growth

Free preview


This version includes limited guidelines for performing a lightweight UX audit on most of your projects

  • 89 Guidelines
  • Figma template
  • Design score

Pro version


This version includes 100+ best practices and guidelines. It has everything you need to conduct a UX audit on your digital projects

  • 89 Guidelines
  • Figma template
  • Design score
  • Lifetime updates
  • One-Page UX Scanner
  • Special Access to Slack group