Invisibly Case Study
Invisibly, a Founders Fund-backed startup with a mission to redefine the data economy and give users the power over their data and attention. Invisibly was founded by Jim Mckelvey, a renowned Silicon Valley innovator and the co-founder of Square.
10,000
Registered users in 90 days
400%
MoM increase in leads
84%
Organic website traffic
Who is Invisibly?
Invisibly, a Founders Fund-backed startup with a mission to redefine the data economy and give users the power over their data and attention. Invisibly was founded by Jim McKelvey, a renowned Silicon Valley innovator and the co-founder of Square.
While traditionally, user data shared online has been traded by third party companies and advertisers without the clear consent — or even awareness — of the user themselves, Invisibly introduces a feed that allows its users to get paid for the data their interactions create. In other words, the Invisibly feed rewards its users with relevant content worth their attention and gives an opportunity to earn from online engagement.
Laura Vestal
VP of Marketing
We run as fast as possible to hit our goals — and the squad’s response time and agility have been really impressive.
Objectives
Objectives:
Increase brand awareness and authority in the data economy.
Acquisition:
Validate product acquisition journeys and test value props across various user cohorts. Reach the number of qualified sign-ups within the timeline and CAC parameters set.
Engagement:
Drive existing users to engage with their feed, connect more sources and answer more questions
Challenges
- Establishing authority and presence in a data market
- Driving high-intent traffic that will convert to users
- Driving high-intent traffic that will convert to users
- Reaching high-intent audiences with interest in getting value out of their engagement online
Services Provided
- Product-led growth strategy
- Launch plan
- PR strategy guidance
- Paid performance (Social, SEM)
- Content strategy & SEO
- Conversion rate optimization
- Audience hyper-targeting
- Email & SMS marketing
- Design, UX, and copywriting
Our Approach
01
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences.
02
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences.
03
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences.
04
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences.
05
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences.
06
Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences.