Brand Lab
We don't want to just specialize in branding; we want to transform your company through it.
Our mission is to craft brands that transcend mere visibility, evolving into powerful entities with profound meaning. These brands resonate with purpose, leaving a lasting imprint on the business world and society.
Our commitment extends beyond surface-level aesthetics; it delves into what makes a brand thrive. We’re here to guide you through the transformation journey, where your brand becomes a force for positive change. Let’s embark on this transformative voyage together, where your brand not only stands out but also stands for something greater.
Stages & Steps
In brand comprehension, the first step is thoroughly examining the existing brand identity, meaning the Brand Audit. We roll up our sleeves to uncover the brand’s strengths and areas where it can be improved.
Our approach goes deep, looking beyond the surface. We aim to understand the brand’s essence, including consistent visual elements like Logo Design, Typography, and Color Palette. This helps us decipher the brand’s Visual Language.
When dealing with a new brand, we follow a rigorous process to assess its potential strengths and weaknesses. We use the proven SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). This analysis is crucial and forms the foundation of our strategy. We also carefully analyze what competitors are doing, where they are headed, and what the pioneers in our target market are pursuing.
In addition to the SWOT analysis, we run a complete Archetype Mapping, identifying and aligning your brand with specific archetypes or symbols that resonate with your target audience. Archetypes can be patterns of human behavior and symbols found in stories and cultures that match your clients. By mapping a brand to a particular archetype, we create a more cohesive and relatable brand identity and connect with consumers more profoundly and emotionally.
We also conduct a comprehensive Branding Culture, which refers to the values, beliefs, and practices that shape and define a company’s brand identity. The company’s mission, vision, core values, and approach to customer service, employee engagement, and community involvement are within this. With a strong Branding Culture, we ensure that every aspect of your operations aligns with its brand image and message. Using it builds customer trust and creates a consistent and memorable brand experience.
Apart from the above, we run a Vision, a forward-looking statement outlining your long-term goals, aspirations, and desired future state. It typically describes what you aim to achieve, the impact you want to make on your industry, and the values that guide your actions. Visions are inspirational, providing your stakeholders with a clear sense of purpose and inspiring commitment to a shared goal.
The second step is where creativity truly shines—one of our favorite stages in the process. This is when we begin crafting the Brand Identity Design, encompassing elements such as logos, color schemes, and typography. Moreover, in this step, messaging takes center stage as the primary means to engage and connect with our prospects.
Messaging ensures our brand is visible and truly heard in the market. Outstanding messaging is paramount, especially when tailoring it to our target customers’ unique needs, characteristics, and preferences. To achieve this, we should operate all the techniques discussed above.
But our work on the second step continues. It goes beyond just visual aesthetics. This phase is also the perfect time to establish Design Principles Formulation. These principles are vital for all future creative endeavors, ensuring that everything remains consistently aligned with the brand’s visual and creative identity. Think of them as the guiding rules that define and shape the brand’s overall look and feel, providing a cohesive and harmonious experience across all touchpoints. These principles not only maintain the brand’s integrity but also enable it to stand out in a crowded marketplace.
In the third step, we seize the opportunity to collaborate with stakeholders, the brand, and the target audience. We aim to make the brand not only known but also understood and beloved. This is why we create Branding Guidelines. Branding Guidelines serve as a comprehensive manual for the brand. They ensure consistency and coherence in every aspect, no matter how big or small, across all touchpoints. This consistency helps people connect with the brand, making it stand out memorably.
Moreover, this step involves crafting a comprehensive guide that outlines the brand’s Visual Language and style. It acts as a Brand Strategy Blueprint, guaranteeing a consistent and cohesive brand presentation to maintain a unified and memorable identity across all contexts.
The last and most crucial step is Implementation. This is where all our work to build our brand becomes visible to the target audience. We kickstart this step with the Brand Rollout, seamlessly introducing the new or refreshed brand across all platforms and touchpoints. This approach increases the brand’s visibility, ensures everyone understands its values, and makes it relatable to our audience.
As our brand becomes visible and gains understanding in our community, it’s the perfect time to educate your team. We provide them with the knowledge and tools to consistently adhere to the Branding Guidelines. This way, they can represent the brand effectively, communicate its message, and become its strongest advocates both in public and within their networks. This not only enhances their performance but also turns them into dedicated supporters of the brand’s identity.
At Viable, we don’t merely specialize in branding; we’re dedicated to transforming your company through it. Our mission is to craft brands that transcend mere visibility, evolving into powerful entities with profound meaning. These are brands that resonate with purpose, leaving an indelible mark on the business world and society.
From exploration and creation to documentation and implementation, we’ve unraveled the path to brand evolution and success. Your brand story is just beginning, and we’re here to ensure it’s a tale of purpose, impact, and enduring success.
Our Clients.
Shaping Futures with Google
At Viable, our collaboration with Google through strategic workshops is a testament to our commitment to cutting-edge innovation and shared progress. By partnering with a leading force in the tech industry, we enhance our knowledge base and provide exceptional value to our clients.
Innovative Solutions for Brand Engagement
Partnering with Nivea, we at Viable have created innovative apps to enhance brand engagement. Our solutions were designed not just to capture attention but to create memorable, interactive experiences that resonate with users.
Product Innovation with Coca Cola
In our journey with Coca-Cola, Viable played a crucial role in app design. We've contributed our vision and strategic insight, aiding in the groundwork of market-evolving products.
Empowering Progress with ICMP Workshops
Our collaborative workshops with ICMP have been a cornerstone of Viable's growth and learning journey, fostering a rich environment for innovation, strategy development, and mutual empowerment. Together, we created a dynamic learning environment, unlocking new perspectives for both ends.
Sculpting the Future of Biotechnology
Viable's collaboration with BLI has seamlessly blended technology with cutting-edge biotechnology, yielding innovative digital solutions and a revamped brand identity that sets a new standard in the field.
Elevating Blend to New Heights
In our dynamic partnership with Blend, we've revolutionized workforce management in hospitality, advancing their app, boosting their social media presence, acquiring new clients, and creating a captivating new landing page.
Revolutionizing Restaurant Supply Chains
Viable has revolutionized restaurant supply chain management through our comprehensive partnership with Orderit, developing everything from product to web presence and providing strategic guidance to establish Orderit as an indispensable tool in modern restaurant operations.
Revolutionizing Product Safety and Compliance Verification
Developed by Viable, Prove stands as an innovative solution that streamlines the product safety and certification compliance process, bolstering efficiency in business operations and building trust between businesses and their customers.
Shaping Regeneration’s Product Journey
At Viable, we turned Regeneration’s challenges into a streamlined, user-friendly product, transforming intricate workflows into efficient processes and solidifying our role as more than just a service provider but a committed partner in their journey towards excellence.
Building Seamar's Management SaaS from the Ground Up
We've developed a branding strategy that truly embodies Seamar's vision and values and are preparing to launch a new website to enhance their digital presence. Additionally, our adaptable growth strategy is designed to broaden Seamar's market reach. This approach reflects our dedication to fostering long-term, impactful growth for our clients.
A Digital and Branding Renaissance
Viable has ignited a transformation for Superlabs, crafting a fresh, innovative website and branding that perfectly encapsulates their ethos. As we stand for developing their product, our collaboration marks the beginning of a new, exciting chapter for both companies.
Crafting a New Product Journey with devToM
In partnership with AI leader devToM, Viable catalyzed innovation, reimagining their product, expanding their customer base, and optimizing their pricing strategy, all while crafting a fresh, compelling landing page to solidify their market presence.