14 Apr 2022

7+1 Steps to Develop your Go-To-Market Strategy

You are a brand-new SaaS company, and your business must be ready to introduce a new product, service, program, or piece of software to the market. What should you do for immediate and targeted results, and how will this appropriate preparation come about? How can you find and develop your competitive advantage and deliver your value proposition to your target audience

Through the implementation of a go-to-market strategy.

What is the Definition of a Go-To-Market Strategy (gtm strategy)? 

A go-to-market strategy is a well-thought-out and well-executed action plan. This plan is broken down into smaller steps in which actions are taken to achieve the strategy's goals. 

Go-to-market's success entails the successful launch of a new product or the re-launch of an older product that the company targets to re-release, achieving brand recognition in a new market with an alternative customer base. 

Companies are thoroughly qualified for new data and market developments and discover the target audience through the go-to-market strategy and appropriate market research. Companies achieve a competitive advantage by improving the customer experience

Apart from the above, the competitive advantage can be found by researching and analyzing competitors' strengths and weaknesses to prepare for a successful launch. Remember to analyze your competitors' marketing strategy, pricing strategy, sales strategy, and business plan. 

The company's go-to-market strategy is a tactic and process for dealing separately with different creations for a set period. Τhe go-to-market strategies are solely concerned with the upcoming launches of new products or the re-launch of older ones. 

What Is a Go-to-Market Strategy's Ultimate Goal? 

The primary goal of the go-to-market strategy is to organize businesses so that they can effectively market a product. As a result, the corporations do not overspend. They stick to their budget and don't waste time or effort. Once you've created a go-to-market strategy, you'll be able to target the right audience, stick to the plan, and avoid failure. 

Moreover, your business is ready for your product launches or service launches. You learn about your market share, the buyer's journey, and the buying process of your potential and existing customers. 

The distribution model component defines the channel or paths taken by the product or service to reach the end customer. 

Developing a go-to-market strategy in eight steps 

The go-to-market plan is designed and implemented with the help of many departments, brainstorming, and hard work. 

1. Make a detailed plan for potential buyers. 

The best setup necessitates in-depth analysis, so don't forget to fantasize about the people who might be on your side. Consider their age, ethnicity, gender, geographic location, profession, and financial situation. 

Because they are your buyers and promoters of your products, many of these customers work particularly well for you. 

  • One type of person might be the "Initiator," who only searches for your products and goes to the market without seeing an advertisement. 
  • On the other hand, the "Influencer" persuades others that your product is essential. 

You must understand who your customers are, what they want from you, what their pain points are, and any complaints they may have about your competitors. 

2. The value matrix's significance. 

Forming a value matrix is the second step in creating the plan. A table divided into four columns represents the value matrix. As mentioned in the first step, all customer categorizations are listed in the first column. "Influencer," "initiator," for example. The second column deals with their issues (which will be dealt with in your product). 

The third point to consider is the solution that your company will offer in conjunction with your product. In the fourth column category, you'll write a message to potential buyers based on the issues they'd like to address with your item. 

The last column is essentially a call to action for customers to learn more about you. 

To get to this point, the organization needs to understand its customers' operations and the value matrix. 

3. Create a funnel. 

It's time to plan how your team will trade the products to each of the above groups after dividing your customers into columns and recording their approach text. Therefore, do not forget to make a plan for moving potential customers through each sale funnel stage

  • Initial contact 
  • Lead qualification 
  • Business case 
  • Evaluation 
  • Negotiation 
  • Closing 
  • Renewal. 

You can use more than one sales strategy at the same time. 

4. Decide on a sales strategy. 

Your company can employ various sales strategies to guide potential customers through the sales process. You can combine multiple sales strategies, such as sales funnels. Choose one or more depending on the audience you want to reach, your company's and market's needs, and the type of product you want to promote. 

For example, choose an inside sales strategy for a product with medium complexity and relatively medium accuracy. Furthermore, operating sales representatives share with potential customers and try to make a sale from afar. 

For a simple, less expensive product, for example, don't use sales reps for marketing it; instead, leverage the power of buyers. In other words, instead of providing a salesperson, let customers discover your company and products on their own. 

5. Choose a method for generating product demand. 

After you've gone over all of the different approaches to sales strategy, it's time to think about how you create product demand. The sales and marketing teams will develop some specific conclusions in this section. 

You can use inbound strategies like copywriting, advertising, and social media or outbound strategies like emails, conference invitations, and phone calls. You can also use tactics to address both categories. 

6. Create a content marketing plan. 

Creating a comprehensive marketing plan focused solely on inbound marketing techniques to launch your product would be fantastic. 

Do not be confused; this is not the same as the marketing plan that your company is currently implementing. You're going to launch only one new product right now. 

Your content marketing team's ultimate goal should be to create compelling content based on your value matrix and customer categorization. On the other hand, you have to find the best marketing platforms to run your strategy (blog, social media, etc.) 

Remember to pay attention to SEO ranking when writing texts, ads, and creating social media profiles. To best-fit customers, concentrate on keyword research, images, and the overall structure of your page

After all, double-check your website. Is this something you can handle? Do you have any systems or options that make the purchase more difficult? 

Please inquire about the length of the sales cycle or the time it takes for someone to make a purchase. Why are you doing this? To help the site flow more easily to the purchase page by reducing the time between stages. 

7. Measure your sales process to improve it. 

Experiment with systems and metrics that will allow you to measure your sales and marketing strategy's success accurately. Accurately measure your sales and marketing strategy's success. Based on the data gathered from the measurements, the team can constantly reshape sales and marketing

You can track conversation rates, sales volume, and time to see if you're on track and where your sales team needs improvement. 

7+1. Create a customer retention strategy. 

Don't forget about your existing clients. It costs seven times more to win a new customer than to keep and communicate with existing ones. As a result, make sure they are also aware of the vital information. 

Contact them by phone, email, send them discounts, ask for their feedback, and carefully listen to them to improve and evolve. 

Upselling and customer loyalty programs are standard marketing techniques to encourage repeat purchases and build long-term customer relationships. 

All of the above factors develop a go-to-market strategy, a crucial strategy that aids, contribute to, and shapes a company's success. So, before you even consider launching a product, don't forget to consider the principles of the go-to-market strategy to save time, money, and the risk of failure. 

Do not hesitate to contact us if you want to boost your business performance and learn all the secrets of the marketing world. Our approved team is here to assist you with anything you require!